Marketing Management

Peter Drucker said that the purpose of a business is to create customers. That IS marketing—and the essence of this learning track. The courses provide Chief Marketing Officers (CMOs)—and/or their staffs—with the disciplined tools to help their organizations define and roadmap strategic market opportunities, create implementable plans for products and pricing, and establish successful go-to-market strategies. Yet the courses go beyond discipline to encourage the type of innovation and creativity required for breakthrough products and novel marketing communications.

Courses

Dynamic Market Intelligence

Dynamic Market Intelligence, Executive Education course

iMedia

During this intensive three-day course, our industry experts will teach you how to create an effective blend of online and offline marketing to reach your customers and increase sales and productivity.

Integrated Marketing Communications

Integrated Marketing Communications, Executive Education, Marketing Management

Marketing Through Channel Partners

Executive Education, Marketing Management, Marketing Through Channel Partners

New Product Development (NPD)

Executive Education, Marketing Management, New Product Development

NPD Applications Lab

Applications Lab for New product development

Pricing: Frameworks and Applications

Pricing Frameworks Applications, Executive Education, Marketing Management

Product Manager Imperatives

Executive Education, Marketing Management, Product Manager Imperitives

Strategic Market-Based Planning

Executive Education, Marketing Management, Strategic Market-Based Planning

Tactical Marketing

Tactical Marketing, Executive Education, Marketing Management, University of Wisconsin, Madison

Professional Development Certificates

Applied Marketing

Product Management