Kevin Booth
Kevin M. Booth is president of Morgan Madison & Company, a marketing management consultancy. He is an expert in business-to-business marketing. He has served as an advisor to some of the country’s leading companies, as well as achieving success with the launch of several businesses. Clients include AT&T, Siemens, Northrop Grumman, 3M, Trane, SBC, Entergy, Securitas, McGraw-Hill, Nortel, Exelon, Danaher, Acterna, Matsushita, and Mitsubishi.
Mr. Booth’s primary activities are focused on assisting technology-based companies manage market and technology issues, particularly in the integration of sales, marketing, service, and product development. Mr. Booth has experience as an advisor in several industries, including: telecommunications, energy, electrical, electronics, and machinery industries.
Typical engagements for Mr. Booth include market-based strategy development, planning, corporate restructuring; technology transfer, licensing, valuation, and commercialization; new product development and launch; acquisition valuation and marketing due diligence. Mr. Booth has as served as an expert in a Federal trademark case and provided strategic counsel to other intellectual property litigants.
Currently, Mr. Booth is president of the Chicago chapter of the Product Development & Management Association (PDMA) and is on the board of the Strategic Management Association.
Mr. Booth was formerly president of Loudbark, LLC, a integrated Web development company; and senior vice president of The Chicago Group, a strategic marketing consultancy and research firm. Mr. Booth has served in various sales and marketing positions prior to his career in consulting, including general manager of a product, service, and engineering business as a division of Westinghouse, where he provided industrial and energy automation integration services and electrical/electronic engineering services.
Kevin holds an MBA from The University of Chicago with dual specializations in marketing and finance. He has a BME from Georgia Institute of Technology. He has been a guest lecturer at the Northwestern University J.L. Kellogg Graduate School of Management.