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iMedia

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Executive Education > Courses > iMedia

iMedia

Stephan M. Spencer

Stephan Spencer’s blog describes him as a “scientist turned Web marketing virtuoso.” And that he is. Stephan is founder and president of Netconcepts, a full-service interactive agency that has helped companies make the most of opportunities online since 1995. Clients include Gorton’s, Cabela’s, Verizon, REI, InfoSpace, Kohl’s, The Sharper Image, Wella, Sara Lee Direct, the American Marketing Association (MarketingPower.com) and MP3.com. In 1999, Stephan decided to test the concept that a true Web company has global connectivity, and moved with his wife and four daughters to New Zealand where he established a production arm for his business. Browns Bay featured everything a staff would want in a job location — cafes, retail shops and, of course, the beach! Today, Stephan continues to operate a U.S.-focused business from New Zealand, with corporate headquarters in Madison, WI. Stephan received his M.S. in biochemistry from the University of Wisconsin-Madison and has presented at hundreds of Internet conferences and symposia in locations around the world, including London, Berlin, Santiago, Auckland, Toronto, San Francisco, New York, Boston and Atlanta.

Karen Breen Vogel

Karen Breen Vogel, Vice President Strategy, LSF Interactive. Karen is a highly regarded and passionate thought leader on the Internet’s impact on the future of marketing, sales and customer relationships. As an executive of strategy for b2b markets for LSF Interactive, she builds relevant solutions and guides clients to leverage the Internet to achieve business results in complex marketing and sales business environments. Karen also leads strategic engagements with clients to match marketing approaches to the buyer’s decision process and buying dynamics.

Troy Janisch

Troy Janisch is the digital marketing manager for American Family Insurance, the nation's third largest mutual insurance company and the nation's 14th-largest property/casualty insurance group. He previously worked as founder/president of Icon Interactive and partner/interactive media director for The Hiebing Group, a $40 million advertising agency. Troy is publisher of SocialMeteor.com and has a Master’s degree in mass communication from the University of Wisconsin-Madison.

The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.