Strategic Market-Based Planning
Tim Aurand
Tim is an assistant professor of marketing at Northern Illinois University. He has extensive business experience, including nearly a decade at Honeywell where he served as senior marketing specialist and analyst. Tim also has held marketing research, promotions and sales training positions at General Motors and Caterpillar Tractor, and has consulted with such firms as Discover Card, Jacobsen Textron and Pacific Scientific. He earned his doctorate from Northern Illinois University and an MBA from Arizona State University. Tim has been published in the Journal of International Marketing, Journal of Marketing Theory and Practice and Journal of Product and Brand Management, among others.
Linda Gorchels
As part of the Executive Education faculty for the University of Wisconsin-Madison’s School of Business, Linda Gorchels is responsible for the financial performance of and long-term strategy for the marketing program. She had previous strategy responsibility in the insurance, publishing and robotics industries, and has provided strategy consulting or training to such organizations as Trane Commercial Systems, Kerry Group, the University of Wisconsin-Extension and CUNA Service Group. Linda has been published in the Journal of International Marketing, the Academy of Marketing Studies Journal, the Journal of Contemporary Business Issues, and Industrial Marketing Management. She is co-author of The Manager’s Guide to Distribution Channels, and is author of The Product Manager’s Handbook and The Product Manager’s Field Guide.
“A very knowledgeable instructor, with very good presentation skills. Great understanding of topic. Answered questions properly and effectively. Very enjoyable session.”
Greg Fry, Phoenix Contact, Harrisburg, PA
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.
bwolfe@exed.wisc.edu