Integrated Marketing Communications
Have you given your customers a reason to buy?
Don’t settle for an ineffective marketing communication (marcom) program that confuses your prospects or leaves them unsure of the value of working with you.
Learn how to create an integrated plan that really works at the University of Wisconsin’s “Integrated Marketing Communications” course.
During this three-day session, our team of marketing experts will show you how to create and implement a proven, integrated marketing communications plan.
“Integrated Marketing Communications” will teach you how to:
Effectively manage your corporate image
Each component of your marcom program must send a united, cohesive message. Learn how to leverage and communicate your company’s strengths with every element from brand building and creative process to communications strategy and building business relationships.
Harness the power of creativity…without compromising your core strategy
We all remember marketing campaigns that generated water cooler buzz but did nothing for sales. Learn how a creative thinking process and marketing communication strategy can help you create and use memorable marketing elements that build awareness and deliver exceptional ROI.
Build media plans that work
The best-laid media plans often do little to accomplish your sales and awareness goals. We’ll discuss common mistakes and effective strategies for creating plans that make the most of your media dollars.
Integrate the Internet
No company can afford to ignore the Internet, but it’s also crucial to understand what it can—and can’t—deliver when used as a marketing tool. Our course will give you valuable tools for evaluating and improving your online presence, effective in building customer relationships and building strong brands.
Create effective sales collateral
In today’s brave new world of marketing communication, collateral might be anything from a brochure to a DVD. We’ll teach you how to select the best media for your needs, and how to use them well.
Make the most of our marcom process
Our templates provide a proven way to optimize your marketing communications efforts.
Who should attend?
This course is for individuals who pilot the development of advertising and communications activities in their firms, including those who work through external advertising agencies or internal advertising departments. Typical titles include:
- Communications managers/directors/specialists
- Advertising managers/directors
- Brand/product managers
- Marketing managers/directors
The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.
bwolfe@exed.wisc.edu