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Professional Development Certificate:
Applied Marketing

The University of Wisconsin’s Professional Development Certificate: Applied Marketing is your guided tour for all areas of marketing, building your body of knowledge to successfully work inside or in partnership with your marketing department. With just three core programs—Strategic Market-Based Planning, Tactical Marketing, and Dynamic Market Intelligence—plus two elective courses, you can shape the future of your career.


“The marketing program at UW-Madison links foundational MBA courses and previous experience with practical knowledge, focus and opportunity for interaction with participants in diverse industries.”

Jim Niemiec, Commercial Manager Digital Papers, NewPage Corporation, Wisconsin Rapids, WI

Upcoming Classes

8/25/2010 - 8/27/2010
iMedia

8/30/2010 - 9/1/2010
Integrated Marketing Communications

9/15/2010 - 9/17/2010
Strategic Market-Based Planning

9/21/2010 - 9/24/2010
Dynamic Market Intelligence

9/29/2010 - 10/1/2010
Tactical Marketing

10/11/2010 - 10/12/2010
Pricing: Frameworks and Applications

11/8/2010 - 11/9/2010
Product Manager Imperatives

Contact Information

Linda Gorchels
Program Director

Barb Wolfe
Program Coordinator
608-441-7314
email bwolfe@exed.wisc.edu